Rolls-Royce Motor Cars in 2023: A Year of Success

Monday 8 January 2024: 2023 was a highly successful year, Rolls-Royce Motor Cars today announced, with strong sales and demand for its products in markets worldwide, and Bespoke commissions at record levels. 

The luxury marque delivered 6,032 cars to clients, more than ever before in its 119-year history, despite continuing economic uncertainties and market volatility. The USA was once again the company’s single largest market worldwide, followed by Greater China. Europe, where the UK is the largest single market, the Middle East and the Asia-Pacific regions all saw record sales. 

Cullinan was the most requested Rolls-Royce worldwide, followed by Ghost. Phantom continues to reign supreme as the marque’s pinnacle product. Demand for all models remains exceptionally strong.

The fourth quarter of 2023 saw the first deliveries of Rolls-Royce Spectre. Attracting enormous interest worldwide, particularly among younger clients, the first all-electric Rolls-Royce in history has set a foundation for a bold electric future in which the marque plans to produce only fully electric cars by the end of 2030. 

Every car delivered in 2023 was hand-built and included some element of Bespoke, the company’s unique programme offering clients the opportunity to personalise any and every aspect of their car. In 2023, Bespoke commissions reached new record levels by both number and value.

The ultimate expression of Bespoke is Coachbuild, an exacting, highly collaborative process in which Rolls-Royce and the client co-create every detail of the car, including its physical form. In 2023, the marque unveiled Droptail, the first true two-seater roadster to be built by Rolls-Royce in more than half a century. Only four examples of Droptail will ever be built. Each highly individual, deeply personal commission redraws the boundaries for materials, craft techniques, technical innovations, and creativity, not just for the automotive sector but the entire luxury industry. 

In 2023, the company announced plans for significant new investment to modernise and upgrade its manufacturing facilities, enhance and expand its Bespoke and Coachbuild capabilities, and support production of its future all-electric product portfolio. This investment is the single largest injection of new financial resources at the Home of Rolls-Royce since the plant opened in 2003 and reflects the scale of the transformation in the company’s size, activities, commercial success and global influence in the last 20 years.