Past, Present and Future at Paris Motor Show

Jaguar Land Rover celebrates two landmark anniversaries

PARIS – Tuesday 2nd October 2018: Jaguar Land Rover continues its year of celebration at the Paris Motor Show with vehicles from its legendary past, market-leading present and pioneering future.

Land Rover showcased a Discovery disaster emergency response vehicle that will enter service with the Austrian Red Cross. Inspired by the original Project Hero concept car and the result of an 18-month collaboration between Land Rover Special Vehicle, the unique SUV featured alongside the Range Rover SV Coupé and Land Rover Series I ‘Reborn’ in Paris.

Michael van der Sande, Managing Director of Jaguar Land Rover Special Operations, said:

“Our partnership with the Red Cross isn’t just about our vehicles. Since we started collaborating in 1954, our aim has been to help the Red Cross improve its disaster response and ultimately to help save lives. Over the past 18 months our engineers have worked closely with the emergency response team at the Austrian Red Cross, deploying Land Rover’s technology and talent to create a unique solution for the Red Cross in the region."

Jaguar fans were able to compare the latest XJ50 with an original 1968 Series 1 XJ6, as it returned to the scene of its world premiere half a century ago.

A unique convoy of cars representing the past and present of the Jaguar XJ journeyed from the Jaguar Castle Bromwich plant, UK, to the Paris Motor Show to help celebrate 50 years of the flagship luxury saloon.

The line-up included examples of every XJ, representing all eight generations produced during the past half-century. The special collection was led by the car that started it all, the Series 1, and finished with the most recent XJ50 special edition.

In 1968, the XJ made its debut at the show in the French capital, with Jaguar founder Sir William Lyons revealing his vision for a saloon car with the handling of an E-type. His personal Series 1 will be on the stand in Paris, alongside the XJ50.

Ian Callum, Jaguar Design Director, said:

“The Jaguar XJ is an iconic nameplate and has been a mainstay of the brand for as long as I can remember. We have always paid close attention to this car’s origins when reimagining it for the modern day, so it is fantastic that the current vehicle will sit alongside the original for all to see.”

Visitors to the Jaguar stand were also given the opportunity to explore its game-changing first all-electric vehicle, the I-PACE.


For any further information please contact Anna, Derrick or Shaneez:                   | +44 (0) 7814 971 960 | +44 (0) 203 889 7086                 | +44 (0) 7585 006 840 | +44 (0) 203 889 7086           | +44 (0) 7761 255 487 | +44 (0) 203 889 7086               | +33 (0) 6 25 52 24 33


You may also like


The site becomes the team’s official base, as preparations continue for the upcoming ABB FIA Formula E World Championship


Pioneering British rapper and actor, Kano, headlined the launch night with an exclusive performance in Paris


Flying the flag: musician and actor Kano will provide the initial soundtrack to the Defender TikTok channel