New Land Rover Defender Debuts in the U.S. at Immersive Celebrity Event in Los Angeles

The New Defender featured in the upcoming James Bond movie is the toughest and most capable Land Rover yet

21 November 2019, Los AngelesLast night, at a preview of the 2019 Los Angeles Auto Show, Land Rover revealed the New 2020 Land Rover Defender for the first time ever in the U.S. The event was highlighted by a special performance by Grammy Award-winning artist and Defender collector, John Mayer.

Also in attendance, to celebrate the new Land Rover Defender making its U.S. debut were Land Rover ambassadors and brand enthusiasts including former Olympic skier Lindsey Vonn, ice hockey captain and gold medallist, Meghan Duggan and singer-songwriter Pixie Lott.

The Defender has always been a symbol of strength and the new model is the toughest and most capable Land Rover yet, combining a new body structure with world-first technologies and proven hardware to create a Defender that is fit for the 21st century.

On the show stand at the 2019 Los Angeles Auto Show Land Rover will feature several variations of the New Defender including both the 110 and 90 First Edition, alongside a selection of the brand’s latest vehicles including the Discovery, Range Rover SVAutobiography and Range Rover Evoque.

Additionally, the New Defender featured in the upcoming James Bond movie, “No Time to Die,” will be on display during the auto show. “No Time to Die” is the first movie to feature the New Defender, and will be released in April 2020.

Since 2009, Land Rover has been on a transformational journey with new products and expansion of the Range Rover and Discovery families, resulting in U.S. sales growing from 26,000 units in 2009 to over 92,000 units in 2018. The previous generation model of the Defender ceased global production in 2016 and has been absent from the U.S. market for more than 20 years; last being offered for the 1997 model year.

The New Defender will be available in 2020 in ‘110’ and ‘90’ body styles. The Defender 110 will be available in Spring 2020 priced from $49,900 in the U.S., while the Defender 90 First Edition will be available in Summer 2020 priced from $65,100[1]. The full range of Defender 90 models will be available in Fall 2020, priced from the mid $40,000s.

This fall, Land Rover also announced the creation of 4xFAR, a live music festival created to celebrate the New 2020 Land Rover Defender coming to the U.S. and will be the first opportunity for consumers to experience the New Defender. 4xFAR will take place Jan.18-19, 2020 in the Coachella Valley in Southern California.

1 All prices shown are Manufacturer’s Suggested Retail Price. Excludes $1,025 destination and delivery, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.


Notes to Editors

About Land Rover 

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque and Defender. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries. 

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia.  

From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.


For further information, please contact Anna, Karun or Andriana at Sassy:        | +44 (0) 7814 971 960  | +44 (0) 208 905 2345       | +44 (0) 7725 940 179  | +44 (0) 208 905 2345  | +44 (0) 7761 255 847  | +44 (0) 208 905 2345


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