Food & Drink

Lose weight without sacrificing sausage rolls with new diet

Greggs launches ‘Minimise Me’ diet plan ready for the pre-summer weight loss

LONDON, UK – 4 JULY 2017: It’s just close enough to beach o’clock to send pangs of angst through many of us and we decide that for the next three weeks, we’ll swap our pints for skinny G&Ts and give the takeaways a rest.

Inevitably most diets fail. Giving up everything you love is almost impossible to maintain for any length of time. For years now, we've struggled with these two diametrically opposing desires: skinny or sausage roll? Until today, that is…

Just in time for summer, Greggs has launched its 'Minimise Me' diet plan.  The eating plan has been devised with independent dietician Laura Clark following a month-long experiment on four dieters who together lost over two stone and 14 inches from their waists in just 30 days. All from eating Greggs.

The 30-day plan using foods exclusively from Greggs’ menu, which has been designed to be consumed alongside an active lifestyle.

Gregg’s ‘Minimise Me’ plan includes food from their new Balanced Choice menu, which provides a range of snacks all under 400 calories – including the odd sausage roll, pizza slice and almond bake.

‘I put on a lot of weight during my pregnancy and have struggled to lose it since my son was born,’ says Hannah Barth, a new mum who took part in the experiment.

‘Like any new mum, I’m always rushing around so have found it difficult to find the time to diet. The Greggs Minimise Me plan was so simple to follow and incredibly convenient, making it easy to stay on track. I’m thrilled to have lost over a stone and have made positive adjustments to my lifestyle, being more active which has resulted in more energy – I’ll definitely continue with a healthier, more balanced lifestyle.’

Hannah Squirrel, customer director at Greggs says that their Balanced Choice menu is part of their ‘commitment to providing lower calorie options for (their) customers’.

‘Most of us have tried to tone up with a summer holiday looming and we wanted to show that you can achieve amazing results by making simple, balanced food choices.  We wanted the experiment to be enjoyable and fun and as far as we know this is the only diet plan to incorporate sausage rolls and doughnuts – all in moderation of course!’

It’s worth saying, of course, that low-calorie diets aren’t necessarily healthy and may still contain quite a lot of fat. Calorie counting only really works if you’re taking into account your sugar and fat consumption, in partnership with how much exercise you’re doing.

So if you eat Greggs five times a day, you might be eating just under 2,000 calories but you might not necessarily experience the same kind of weight loss – and you certainly might be able to construct your own, slightly healthier meals.


For more details, please contact Anna or Mike at Sassy:          | +44 (0) 7814 971 960         | +44 (0) 208 905 2345    | +44 (0) 7838 182 837         | +44 (0) 208 905 2345



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