Sep 5, 2019


LIVE: New Land Rover Defender set for Frankfurt World Premiere

The eagerly-anticipated reveal will take place at the Frankfurt Motor Show on 10 September 2019

Land Rover is set to globally unveil its new Defender at the Frankfurt Motor Show - and you can now showcase the live reveal to your online audience. 

The vehicle will be revealed at 9:00 BST on 10 September in front of an expectant audience. To reach Frankfurt, the new Defender is tackling its first expedition - crossing one of the world’s most landlocked locations, the remote Charyn Canyon in Kazakhstan. The road to reveal will test the new vehicle’s capability and durability, travelling among the towering 300m canyons in the Valley of Castles on its way to Germany.

This is just the latest challenge for the new Defender after it racked up more than 1.2 million kilometres in its global testing programme. While also showcasing its various capabilities working alongside wildlife conservation charity, Tusk, and in the hands of the Red Cross. 

Driven by a passion and respect for the original, the new Defender delivers transformational breadth of capability and advanced all-terrain technologies to redefine adventure for the 21st century. Nevertheless, it remains true to the pioneering spirit that has been a Land Rover hallmark for 71 years.

Coverage from the world premiere starts at 8:50am BST (09:50am CEST) on the 10th September.

For more details, please contact Karun or Derrick at Sassy:      | +44 (0) 7725 940 179   | +44 (0) 208 905 2345    | +44 (0) 7585 006 840   | +44 (0) 208 905 2345



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