Game-Changing Diagnostic Service Launches on the High Street
London, UK – The skincare brand No7 today announces the launch of Pro Derm Scan; a game-changing new diagnostic service which will give customers personalised, accessible skincare and cosmetic recommendations.
The new No7 Pro Derm Scan service uses a hand-held diagnostic device which analyses both skin condition and skin tone. This technology combined with the expert advice of the No7 Beauty Advisors, is the first and only service of its kind to be available nationwide, providing free skincare analysis for Boots customers with a dermatologist-grade device.
The launch follows research conducted by No7 on 2,000 UK women which found that 75 per cent of women only use a third of their skincare and makeup with a further 86 per cent confirming they have bought a skincare product only to try it and find it doesn’t suit their skin.
The technology, powered by Canadian tech firm Fitskin®, captures images of the skin at 30 times magnification and uses machine learning technology to evaluate the results. Suitable for all skin tones, No7 Pro Derm Scan recreates the controlled setting of a scientific laboratory to analyse skin, providing highly accurate images and measurements. The tool is designed to deliver high-resolution scanning that can detect subtle changes to the skin and skin features smaller than 0.02mm (five times smaller than a human hair) before they become apparent to the naked eye.
Kirandeep Sandhu – No7 Global Skincare Innovation Manager commented:
“No7’s Pro Derm Scan service is a game-changer, bringing skin analysis technology with a human touch to the high street. Through a personalised consultation with our No7 Beauty Advisors, No7 consumers will be able to see their skin like never before, understand how their skin is performing, and receive expert advice on the right skincare and cosmetics products and regimes for their skin. We are delivering a significant step-change in consumers’ experience of skin diagnostics and their understanding of their own skin, by continuing to bring even more personalised services to consumers, underpinned by our scientific credibility and skin expertise.”
How it works
The Pro Derm Scan device has three key functions - a hydration sensor, a magnification lens, and multispectral-lighting. These functions are essential in order to conduct skin and skin tone analysis above and below the skin’s surface while working on all skin types.
- HYDRATION SENSOR: the highly accurate capacitive sensor measures hydration above and beneath the skin’s surface providing an accurate measure of the water present in the top layers of the skin.
- MAGNIFICATION LENS: the 30x magnification lens detects skin features five times smaller than a human hair. It is 1000 x more powerful than the human eye.
- MULTISPECTRAL-LIGHTING: it is built with 12 LED lights, including cross-polarized lights (which see beneath the skin surface) and blue/UV lights which are used to illuminate skin consistently from scan-to-scan, creating a precise lighting environment. This means store lighting does not impact the results at all.
The 15-minute No7 Pro Derm Scan consultation involves skin analysis using the dermatologist-grade device followed by personalised product and regime recommendations from the expert No7 Beauty Advisor. The service is available in 459 Boots stores nationwide and appointments can be booked online at https://www.boots.com/no7-pro-derm-scan from Wednesday 6th April 2022.
No7 Launch Party
On Tuesday 5 April, Tess Daly & Claudia Winkleman co-hosted an exclusive evening party for the iconic British beauty brand No7, to celebrate the launch of its Pro Derm Scan.
Held at the rooftop bar of the Londoner Hotel in Leicester Square, Tess and Claudia unveiled the new No7 Pro Derm Scan to celebrity guests including Vanessa White, Ella Eyre, Demi Jones, Alex Scott and many more.
Guests enjoyed DJ sets from TV presenter and radio hosts Rylan and Vick Hope. No7 Beauty Advisors were also on hand to offer skincare and make-up consultations with the new Pro Derm Scan device and guests were treated to No7 skincare goodies at a No7 Pick & Mix wall.
 2000 UK women surveyed | CensusWide | March 2022