Driving us mad! Britain’s Top 20 modern day driving irritations revealed

LONDON, UK – 14 AUGUST 2017:  Kwik Fit polled 2,000 British adult motorists to find out their top driving pet peeves, then asked some little friend and ride-on toy cars to help re-enact them in their guide to modern motoring etiquette.

Posting selfies behind the wheel, horn happy drivers and litterbugs have been voted by Brits as the top modern day driving irritations, in a new study released by Kwik Fit.

Over half (57%) of Brits surveyed said that being tailgated by other road users is the biggest driving annoyance, whilst aggressive driving (55%) and failing to indicate (53%) also grinds their gears.

The research was commissioned by Kwik Fit, who polled 2,000 British adult motorists on their top modern day driving irritations, to highlight the importance of being considerate to other drivers. The new research led Kwik Fit to create a witty video looking at modern day road etiquette but with a unique twist. The video shows children in ride-on toy cars in scenes illustrating British motorists’ modern-day pet peeves, such as taking selfies at the wheel, aggressive driving and inconsiderate parking.

Kwik Fit spokesperson Roger Griggs said: “Our study into what grinds the gears of British motorists reveals that being courteous and respectful to fellow road users is extremely important to making everyone’s journey a pleasant experience.

“Our latest road etiquette video featuring children on toy ride-on cars has been created to highlight the importance of road safety and whilst this is being delivered in an entertaining way there is a serious message at its heart.”

Kwik Fit donated the ride-on cars which were used in the filming of the video to charity Rays of Sunshine. Rays of Sunshine Children’s Charity brightens up the lives of seriously ill children across the UK aged three to 18 years old by granting wishes, granting hospital ward wishes and organising outings and large scale events.