British Red Cross Volunteers Capture Life on Frontline During the Pandemic
Wednesday 2nd June 2021, UK: The British Red Cross and Land Rover are releasing a short film capturing life on the front line of the Covid-19 pandemic to mark Volunteer's Week.
Shot entirely by staff and volunteers using 360 Go-Pros attached to Land Rover vehicles, the film tells the story of the people behind the charity’s single biggest UK emergency response effort in over 50 years. From volunteers in the Scottish Highlands travelling hours to deliver food, medicine and PPE to isolated rural communities, to teams in Yorkshire supporting those whose homes were flooded by Storm Christoph in January, the footage captures moving moments of human kindness in a year like no other.
Since March 2020, when the pandemic hit, over 79,000 people have signed up to volunteer for the British Red Cross (1), which has helped the charity reach over two million people, providing food, medicines, emotional and wellbeing support, transport to and from hospital as well as playing a key role in the nationwide vaccine rollout.
The film forms part of an international four-part series, On the ground: Humanitarians in Action, which uses GoPro cameras to capture Red Cross volunteers helping vulnerable communities around the world throughout the global coronavirus emergency.
The teams deliver their vital work using vehicles loaned by Land Rover, enabling them to reach communities right across the UK, transporting essential supplies and equipment. The partnership with Land Rover dates back to 1954, making it one of the world’s longest standing humanitarian/corporate relationships.
Norman McKinley, Director of UK Operations at the British Red Cross said:
“Local people who know their streets and understand their community have been the lifeblood of our emergency response efforts. Their commitment and dedication – helping flooding victims in the dead of night, driving hours to deliver food and medicine or chaperoning at vaccination centres – has enabled us to get help where it’s needed most.
“We want to say a huge thank you to each and every one of them.”
The film is available to watch on YouTube: https://www.youtube.com/watch?v=VU6KPsldLmk&ab_channel=BritishRedCross
- The 79,000 volunteers recruited since March 2020 are a mixture of regular volunteers who commit time each month in a range of roles for the British Red Cross and Community Reserve Volunteers who signed up to help during the Coronavirus crisis when the need was greatest. Community Reserve Volunteers don’t volunteer their time on a regular basis but are on hand to provide support in the case of a big emergency in their local area. Many of them helped during the Coronavirus crisis with tasks ranging from helping at food banks to handing out helpful information to residents during Covid restrictions.
B-Roll content is available to download below:
GVs Issie, British Red Cross Emergency Services Volunteer: https://we.tl/t-AWE53McJU2
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