Are sat navs turning us into ‘zombie drivers’?

Motorists waste 29 hours every year using sat navs, study finds

LONDON, UK – 30 May 2017: London drivers are more reliant on sat navs than anywhere else in the UK – that’s the verdict of new study from black cab app mytaxi which suggests many of the capital’s motorists are rapidly turning into ‘zombie drivers wasting an average of 62 hours each year driving the wrong way round!

The new study, specially commissioned by the new black cab app mytaxi quizzed 2000 British drivers on their relationship with sat nav technology. Not surprisingly, given that mytaxi’s drivers have spent years doing ‘The Knowledge’, it found that a massive 88% of Londoners now use the devices, over ten per cent higher than the national average of 76%.

Moreover the study found that one in five (20%) Londoners admit they have lost the ability to navigate back home without the aid of a sat nav while a massive 65% feel they would be totally lost without the technology when embarking on unfamiliar journeys.

In order to highlight the problem, mytaxi has released a hidden-camera prank video. For the video, a minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a satnav-obsessed driver. In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Says Andy Jones, General Manager, UK, at mytaxi, which commissioned the research:

“Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the huge number of misadventures we have recorded.

“We are proud to say that all mytaxi drivers have spent three years studying for The Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”


For more details, please contact Anna or Mike at Sassy:          | +44 (0) 7814 971 960         | +44 (0) 208 905 2345    | +44 (0) 7838 182 837         | +44 (0) 208 905 2345

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