All-Electric I-PACE Makes its China Debut, as Jaguar Land Rover Embrace New Era of Future Mobility

British automakers showcase new vehicle line-up at the Beijing Motor Show

Beijing, Wednesday 25 April 2018: Jaguar Land Rover debuted their first fully electric vehicle in China – the Jaguar I-PACE. The car was revealed to the Chinese market today at the Beijing Motor Show.  

China is a significant market for Jaguar Land Rover, and with nearly 1 in every 50 autos sold in the country last year an electric one, the British automaker recognise that the East Asian nation is well on its way to an all-electric future. This supports Jaguar Land Rover’s electrification plans, as they too have announced that every new model line will be electrified from 2020. 

The I-PACE is joined by a number of new vehicles making their debuts in Beijing, as Jaguar Land Rover globally revealed their new XJ50 Anniversary Edition, a car marking 50 years of the iconic flagship saloon. Additionally, at the show, there were China debuts for the E-PACE, Jaguar’s compact performance SUV, and the Range Rover SV Coupe, a car redefining the excellence, rarity and timeless value of Land Rover.

The Beijing Motor Show is also a celebration for Jaguar Land Rover, after they recently scooped the World Car Design of the Year award for their Range Rover Velar. 

 

All filming, interviews and editing by Amadeus Zenk, Anthony Jarman, Jessica Loizou, Louis Kemsley, Markus Graber, Lukas Schenk, Gion Huonder & Jonathan Beck.

 

For more details, or to arrange interviews with Jaguar Land Rover Executives, please contact Karun, Anna or Derrick at Sassy:

karun@sassyfilms.com               | +44 (0) 7725 940 179  | +44 (0) 208 905 2345
anna@sassyfilms.com                | +44 (0) 7814 971 960  | +44 (0) 208 905 2345
derrick@sassyfilms.com             | +44 (0) 7585 006 840  | +44 (0) 208 905 2345
 

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