Three World Debuts for Aston Martin Lagonda at the Geneva Motor Show
5 March 2019 – Geneva, Switzerland: Aston Martin Lagonda have taken the 2019 Geneva International Motor Show by storm with three global debuts.
The Lagonda All-Terrain Concept, the Vanquish Vision Concept, and AM-RB 003, were all revealed during the luxury brand’s live press conference, hosted by TV and Radio presenter Maya Jama and automotive lifestyle influencer Mr JWW.
Built around near-future technologies such as its advanced Battery Electric drivetrain, the Lagonda All-Terrain Concept is an ultra-stylish, supremely luxurious, fully electric emission-free vehicle that can transport its occupants to remote and spectacular locations. It develops the designs and materials seen in last year’s widely acclaimed Lagonda Vision Concept, tailoring them for the new and challenging environments that an all-terrain vehicle is capable of reaching. Lagonda aims to be the world’s first zero emission luxury brand.
Continuing its march into the manufacture of mid-engined hypercars, Aston Martin proudly presented AM-RB 003 – the third hypercar in the automaker’s mid-engined journey.
Both evolutionary and revolutionary, AM-RB 003 will incorporate concepts and technologies taken directly from F1 and applied to the epoch-making Aston Martin Valkyrie. Though making greater concessions to practicality and road use, Project 003 will remain true to that uncompromising engineering ethos, extending the trickle down of genuine state-of-the-art F1 technology into a car built in larger, but still strictly limited numbers, and making a design statement that’s second to none.
Completing the trio of debuts saw the introduction of the Vanquish Vision Concept, a tantalising preview of Aston Martin’s first series production mid-engined supercar.
Reviving an iconic nameplate traditionally reserved for Aston Martin’s flagship production model, the advanced design study provides further evidence of the proudly British brand’s intent to compete in one of the most hotly contested market sectors in the automotive world - one traditionally defined by Italian supercar makers – with this Gaydon built offering.
First AM-RB 003 cars are set for late 2021, with the Langonda All-Terrain Concept and Vanquish Vision Concept scheduled to go into production in 2022.